Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 2.5047 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 8.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 15 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 19 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims avivaavantage.ca takes up 988,184 place globally, among all the indexed websites. We updated this information on 2016-07-31.
• Compare that to the best rank this website has taken 2016-07-28, which is 936,134.
• As far as we know, the worst position for avivaavantage.ca was 998,964 (on 2016-07-16).
• The average Alexa rank for avivaavantage.ca is 972,801 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 149.126.72.161.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
content-type: text/html
date: Sat, 17 Jun 2017 14:20:47 GMT
last-modified: Sun, 07 Feb 2016 14:35:22 GMT
p3p: CP="NON CUR OTPi OUR NOR UNI"
Set-Cookie: visid_incap_781338=B17V4UijReCU2F67KliNmL46RVkAAAAAQUIPAAAAAAClbAppM86cdBww972C3Pn0; expires=Sun, 17 Jun 2018 11:12:09 GMT; path=/; Domain=.avivaavantage.ca
Set-Cookie: incap_ses_474_781338=ZGk/dYfM7SVeIyFD2vyTBr86RVkAAAAAuFxFZeXnN/2u+Wj4zMnqAA==; path=/; Domain=.avivaavantage.ca
Set-Cookie: ___utmvmkEukLkS=GAQixpCxqem; path=/; Max-Age=900
Set-Cookie: ___utmvakEukLkS=Xjo
FoZU; path=/; Max-Age=900
Set-Cookie: ___utmvbkEukLkS=YZD
    XavOHalY: eta; path=/; Max-Age=900
Strict-Transport-Security: max-age=31536000
X-Iinfo: 8-61813152-61813158 NNNN CT(104 319 0) RT(1497709246805 22) q(0 0 4 0) r(5 5) U12
Transfer-Encoding: chunked

Domain name:           avivaavantage.ca
Domain status:         registered
Creation date:         2002/06/06
Expiry date:           2018/06/06
Updated date:          2016/07/18
DNSSEC:                Unsigned
Registrar:
Name:              CSC Corporate Domains (Canada) Company
Number:            2397937
Registrant:
Name:              Aviva Canada Inc
Administrative contact:
Name:              Jerry Fang
Postal address:    2206 Eglinton Avenue East
Scarborough ON M1L4S8 Canada
Phone:             +1.4162881800
Fax:               +1.4162881800
Email:             
Technical contact:
Name:              Christopher Daly
Postal address:    2711 Centerville Rd.
Wilmington DE 19808 United States
Phone:             +1.3026365400
Fax:               +1.3026365454
Email:             
Name servers:
dns1.datacentres.rogers.com
dns2.datacentres.rogers.com
dns3.datacentres.rogers.com