Perhaps the most relevant statistics data that we could gather is presented here:
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Site title (meta) | Auckland Transport | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 18. |
| Website meta description | Responsible for all of the region’s transport services (excluding state highways), from roads and footpaths, to cycling, parking and public transport. Site provides forms, applications, code of practice, transport plans, road works notices, by-laws, policies, reports and publications. | The length of the meta description is 285 characters. Google recommends up to around 280-320 characters at the most. |
| Website load speed | Approximately 6.7315 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
| Rank by Alexa | 76,127 | The site is among the more popular ones, according to Alexa. How accurate the rank is remains a question. |
| Homepage links | Approximately 27 | A good amount of links and nothing to worry about. |
| Pages linking back | We counted 140 | A good amount of backlinks to improve ranking, though there is always room for more. |
| Size of page HTML | 31.7KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
| Server data | Server seems to be online. IP adress for this domain is 137.116.141.180. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Categories of the website | Regional Oceania New Zealand Auckland Transportation |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
| Similar websites | aucklandtransport.govt.nz myhopaccount.co.nz aucklandcouncil.govt.nz nzta.govt.nz heartofthecity.co.nz |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as at.govt.nz. Thus, they probably target the same audience and, likely, keywords. |
Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
| Data type/Website parameter | Status or value | Our findings |
|---|---|---|
| Average visit time | 2:34 | Visitors spend a decent amount of time reading the website. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
| Header information |
|---|
HTTP/1.1 200 OK Date: Sat, 13 May 2017 15:30:34 GMT Server: Apache/2.4.23 (Win64) OpenSSL/1.0.2j Cache-Control: private Content-Type: text/html; charset=utf-8 Content-Length: 32255 Vary: Accept-Encoding,User-Agent |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for at.govt.nz:
Here is a list of some more reports for you to check. If you found this one on at.govt.nz useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for at.govt.nz domain name: