Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 2.7008 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 25.3 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 3 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 51 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims assay.co.nz takes up 605,161 place globally, among all the indexed websites. We updated this information on 2018-02-01.
• Compare that to the best rank this website has taken 2018-02-01, which is 605,161.
• As far as we know, the worst position for assay.co.nz was 605,161 (on 2018-02-01).
• The average Alexa rank for assay.co.nz is 605,161 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 52.62.206.194.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Mon, 05 Feb 2018 12:50:33 GMT
Server: Apache/2.4.18 (Ubuntu)
Link: <https://www.assay.co.nz/wp-json/>; rel="https://api.w.org/"
Link: <https://wp.me/P9whzM-9S>; rel=shortlink
Vary: Accept-Encoding
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked

version: 8.0
query_datetime: 2018-02-02T10:48:56+13:00
domain_name: assay.co.nz
query_status: 200 Active
domain_dateregistered: 2015-04-18T19:00:26+12:00
domain_datebilleduntil: 2018-04-18T19:00:26+12:00
domain_datelastmodified: 2017-07-13T08:47:39+12:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: Umbrellar Limited t/a Domain Agent
registrar_address1: PO Box 302829
registrar_address2: North Harbour
registrar_city: Auckland
registrar_postalcode: 0751
registrar_country: NZ (NEW ZEALAND)
registrar_phone: +64 3 9619550
registrar_fax: +64 3 3516705
registrar_email: 
registrant_contact_name: Jake Wills
registrant_contact_address1: 15 Arthur Street, Paraparaumu Beach
registrant_contact_city: Paraparaumu
registrant_contact_postalcode: 5032
registrant_contact_country: NZ (NEW ZEALAND)
registrant_contact_phone: +64 210615390
registrant_contact_email: jake.
admin_contact_name: Jake Wills
admin_contact_address1: 15 Arthur Street, Paraparaumu Beach
admin_contact_city: Paraparaumu
admin_contact_postalcode: 5032
admin_contact_country: NZ (NEW ZEALAND)
admin_contact_phone: +64 210615390
admin_contact_email: jake.
technical_contact_name: Jake Wills
technical_contact_address1: 15 Arthur Street, Paraparaumu Beach
technical_contact_city: Paraparaumu
technical_contact_postalcode: 5032
technical_contact_country: NZ (NEW ZEALAND)
technical_contact_phone: +64 210615390
technical_contact_email: jake.
ns_name_01: dina.ns.cloudflare.com
ns_name_02: lou.ns.cloudflare.com