Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

asos.com Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

asos.com Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.5082 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 87 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 7 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 68 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims asos.com takes up 354 place globally, among all the indexed websites. We updated this information on 2018-01-22.
• Compare that to the best rank this website has taken 2017-11-30, which is 250.
• The delta of this rank over the last three months is around -21.
• As far as we know, the worst position for asos.com was 731 (on 2014-10-05).
• The average Alexa rank for asos.com is 495 at this time.
• It's worth to mention that in Japan, asos.com is in 99 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 2,815,133 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 3,264 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 2,339 was achieved on 2014-09-17.
• As far as we know, the worst position for asos.com was 5,420 (on 2014-06-28).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 172.226.217.240.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Server: nginx/1.6.2
Date: Fri, 19 May 2017 19:30:43 GMT
Content-Type: text/html
Content-Length: 184
Connection: keep-alive
Location: http://www.asos.com/

HTTP/1.1 200 OK
Cache-Control: no-cache
Pragma: no-cache
Content-Type: text/html; charset=utf-8
Expires: -1
Server:
 X-Frame-Options: SAMEORIGIN
Content-Length: 90895
Date: Fri, 19 May 2017 19:30:43 GMT
Connection: keep-alive
Vary: User-Agent, Cookie
Vary: User-Agent, Cookie

Domain Name: asos.com Registry Domain ID: 20811511_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.ascio.com Registrar URL: http://www.ascio.com
Updated Date: 2017-02-01T06:54:36Z Creation Date: 2000-02-27T07:05:09Z Registrar Registration Expiration Date: 2018-02-27T12:05:09Z Registrar: Ascio Technologies, Inc Registrar IANA ID: 106 Registrar Abuse Contact Email: [email protected] Registrar Abuse Contact Phone: +44.2070159370 Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited For more information on Whois status codes, please visit https://icann.org/epp Registry Registrant ID:
Registrant Name: Domain Administrator Registrant Organization: ASOS.com Limited Registrant Street: Greater London House Registrant Street: Hampstead Road Registrant City: London
Registrant State/Province: London Registrant Postal Code: NW1 7FB Registrant Country: GB Registrant Phone: +44.2077561000 Registrant Phone Ext: Registrant Fax:
Registrant Fax Ext: Registrant Email: [email protected] Registry Admin ID: Admin Name: Domain Administrator Admin Organization: ASOS.com Limited Admin Street: Greater London House Admin Street: Hampstead Road Admin City:
London Admin State/Province: London Admin Postal Code: NW1 7FB Admin Country: GB Admin Phone: +44.2077561000 Admin Phone Ext: Admin Fax:
Admin Fax Ext: Admin Email: [email protected] Registry Tech ID: Tech Name: NetNames Hostmaster Tech Organization: NetNames USA Inc. Tech Street: 11th Floor Tech Street: 55 Broad Street Tech City: New York
Tech State/Province: New York Tech Postal Code: 10004 Tech Country: US Tech Phone: +1.2126274599 Tech Phone Ext: Tech Fax: +1.2126275744
 Tech Fax Ext:
Tech Email: [email protected] Name Server: ns1.p16.dynect.net Name Server: ns2.p16.dynect.net Name Server: ns3.p16.dynect.net Name Server: ns4.p16.dynect.net Name Server: ns1.netnames.net Name Server: ns2.netnames.net Name Server: ns5.netnames.net Name Server: ns6.netnames.net DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2017-05-19T19:30:42 UTC <<<
The data in Ascio Technologies' WHOIS database is provided
by Ascio Technologies for information purposes only. By submitting
a WHOIS query, you agree that you will use this data only for lawful
purpose. In addition, you agree not to: (a) use the data to allow, enable, or otherwise support any marketing activities, regardless of the medium used. Such media include but are
not limited to e-mail, telephone, facsimile, postal mail, SMS, and wireless alerts; or (b) use the data to enable high volume, automated, electronic processes that sendqueries or data to the systems of any Registry Operator or
ICANN-Accredited registrar, except as reasonably necessary to register
domain names or modify existing registrations. (c) sell or redistribute the data except insofar as it has been
incorporated into a value-added product or service that does not permit the extraction of a substantial portion of the bulk data from the value-added product or service for use by other parties. Ascio Technologies reserves the right to modify these terms at any time. Ascio Technologies cannot guarantee the accuracy of the data provided. By accessing and using Ascio Technologies WHOIS service, you agree to these terms.