Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.9766 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 216.3 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 93 images. This is an ok number of images to have. Not too many, but not too few, either.
• Our database tells us around 305 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims apexfurniture.com.au takes up 895,531 place globally, among all the indexed websites. We updated this information on 2015-06-27.
• Compare that to the best rank this website has taken 2015-06-24, which is 806,324.
• As far as we know, the worst position for apexfurniture.com.au was 969,121 (on 2015-06-19).
• The average Alexa rank for apexfurniture.com.au is 911,856 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 104.31.89.78.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Fri, 29 Dec 2017 00:07:51 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d4dcefd325526332d1a35f63ff7c3adc31514506070; expires=Sat, 29-Dec-18 00:07:50 GMT; path=/; domain=.apex.com.au; HttpOnly
X-Powered-By: PHP/5.6.32
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
X-Frame-Options: SAMEORIGIN
Fpc-Cache-Id: FPC_REQUEST_9584bb5b2ac3e1738bfadb0af05e86c1
Set-Cookie: frontend=7hm47fndr154dprm5fmme6paf6; expires=Thu, 29-Mar-2018 00:07:51 GMT; Max-Age=7776000; path=/; domain=.apex.com.au
Set-Cookie: frontend_cid=DhR4qoPtBNVBs9ks; expires=Thu, 29-Mar-2018 00:07:51 GMT; Max-Age=7776000; path=/; domain=.apex.com.au; secure
Vary: Accept-Encoding,User-Agent
Server: cloudflare
CF-RAY: 3d48857e5da76355-FRA

Domain Name:                     apexfurniture.com.au
Last Modified:                   22-Oct-2016 10:11:12 UTC
Status:                          ok
Registrar Name:                  Web Address Registration
Registrant:                      Imagine Digital Pty Ltd
Registrant ID:                   ACN 162755571
Eligibility Type:                Company
Registrant Contact ID:           R-020922823-SN
Registrant Contact Name:         Anthony Baron
Registrant Contact Email:        Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:                 C-001181761-SN
Tech Contact Name:               Anthony Baron
Tech Contact Email:              Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:                     ns163.websitewelcome.com
Name Server:                     ns164.websitewelcome.com
DNSSEC:                          unsigned