Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | Financial Services, Insurance, Investments and KiwiSaver Experts | AMP | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 70. |
Website meta description | Get financial expertise online with AMP. Choose from a range of affordable plans, insurance and investment opportunities in New Zealand. | The length of the meta description is 136 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | insurance, investments, kiwisaver | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 6.4364 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 850,184 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Homepage links | Approximately 140 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 91 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 78.4KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 52.64.17.146. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Regional Oceania New Zealand Business and Economy Financial Services Insurance Life |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | kiwisaver.govt.nz kiwiwealth.co.nz sorted.org.nz superlife.co.nz ampcapital.co.nz |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as amp.co.nz. Thus, they probably target the same audience and, likely, keywords. |
Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 3:21 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 Content-Length: 79422 Connection: close Accept-Ranges: bytes Access-Control-Allow-Origin: * Cache-Control: max-age=600, must-revalidate, private Date: Tue, 03 Oct 2017 16:56:39 GMT Referrer-Policy: no-referrer-when-downgrade Server: Apache/2.4.6 (Red Hat Enterprise Linux) Strict-Transport-Security: max-age=63072000; includeSubDomains X-Content-Type-Options: nosniff X-Frame-Options: SAMEORIGIN X-XSS-Protection: 1; mode=block Vary: Accept-Encoding X-Cache: Miss from cloudfront Via: 1.1 a7cfc7facd5206ba992dff0c0b5504da.cloudfront.net (CloudFront) X-Amz-Cf-Id: 2k09sK6VCnpK8INqXo_yQYG0yciHAMILgTfNWeaadlhzcKaBAzIIEQ== |
WHOIS entry |
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version: 7.40 query_datetime: 2017-07-04T18:17:32+12:00 domain_name: amp.co.nz query_status: 200 Active domain_dateregistered: 1996-11-07T00:00:00+13:00 domain_datebilleduntil: 2017-07-25T00:00:00+12:00 domain_datelastmodified: 2017-06-25T23:31:15+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Vodafone New Zealand Limited (Clear) registrar_address1: Private Bag 92161 registrar_city: Auckland registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 508 888 800 registrar_email: registrant_contact_name: Tony Waite registrant_contact_address1: Level 3 registrant_contact_address2: AXA Centre, 80 The Terrace registrant_contact_city: Wellington registrant_contact_province: Wellington registrant_contact_postalcode: 6011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 4988233 registrant_contact_email: tony. admin_contact_name: AMP Services (NZ) Ltd admin_contact_address1: AMP Helpdesk admin_contact_address2: PO Box 1290 admin_contact_city: Wellington admin_contact_province: Wellington admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 4988086 admin_contact_email: technical_contact_name: CLEAR Net Registrar technical_contact_address1: Private Bag 92143 technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9125127 technical_contact_fax: +64 9 9165994 technical_contact_email: ns_name_01: dns1.clear.net.nz ns_name_02: dns2.clear.net.nz |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for amp.co.nz:
Here is a list of some more reports for you to check. If you found this one on amp.co.nz useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for amp.co.nz domain name: