Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.0351 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 58.7 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 16 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 131 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims americanexpress.it takes up 384,441 place globally, among all the indexed websites. We updated this information on 2018-01-21.
• Compare that to the best rank this website has taken 2016-07-30, which is 240,339.
• The delta of this rank over the last three months is around -125925.
• As far as we know, the worst position for americanexpress.it was 999,760 (on 2016-01-19).
• The average Alexa rank for americanexpress.it is 463,671 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.10.154.76.
• Website is hosted on a server that is located in Phoenix, which is in Arizona, United States. The zip is 85027.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.0 301 Moved Permanently
Location: http://www.americanexpress.com/it/
Server: BigIP
Connection: close
Content-Length: 0

HTTP/1.0 301 Moved Permanently
Server: IBM_HTTP_Server
Location: https://www.americanexpress.com/it/
Vary: Accept-Encoding
Content-Encoding: gzip
Content-Length: 199
Content-Type: text/html; charset=iso-8859-1
X-Frame-Options: SAMEORIGIN
Date: Tue, 07 Jun 2016 23:57:21 GMT
Connection: close
Set-Cookie: BIGipServerorigin1.www-1080=373560330.14340.0000; path=/

HTTP/1.0 200 OK
Server: IBM_HTTP_Server
X-Frame-Options: SAMEORIGIN
Content-Type: text/html
Date: Tue, 07 Jun 2016 23:57:22 GMT
Connection: close

********************************************************************* * Please note that the following result could be a subgroup of


* * the data contained in the database.














 * *
































 * * Additional information can be visualized at:










* * http://www.nic.it/cgi-bin/Whois/whois.cgi











 * *********************************************************************
Domain:





 americanexpress.it Status:





 ok Created:





2000-07-31 00:00:00 Last Update:



2015-10-30 00:40:52 Expire Date:



2016-10-14
Registrant
 Organization:

 American Express Services Europe Ltd
 Address:




Largo Caduti di El Alamein, 9









 Roma









 00173









 RM









 IT
 Created:




2007-03-01 10:34:21
 Last Update:


2011-03-28 17:03:52
Admin Contact
 Name:





 Massimo Adriano Quarra
 Address:




Largo Caduti di El Alamein, 9









 Roma









 00173









 RM









 IT
 Created:




2000-09-08 00:00:00
 Last Update:


2011-03-28 17:03:52
Technical Contacts
 Name:





 Mike Evans
 Address:




Via Largo Caduti di El alameini,9









 Roma









 00173









 RM









 IT
 Created:




2001-11-27 00:00:00
 Last Update:


2012-01-17 16:25:34
Registrar
 Organization:

 CSC Corporate Domains, Inc.
 Name:





 CSCDOMAINS-REG
 Web:






https://www.cscglobal.com/global/web/csc/home
Nameservers
 gw.aexp.com
 gw2.aexp.com
 gw3.aexp.com
 gw4.aexp.com