Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
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Site title (meta) | American Express Australia | Log in | Credit Cards, Travel & Rewards | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 72. |
Website meta description | Welcome to American Express Australia, provider of Credit Cards, Charge Cards, Travel & Insurance products. Apply for a Card or login to your Account. | The length of the meta description is 154 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | American Express, Amex, Amex AU, American Express Login, American Express, AU, Credit Cards, Charge Cards, Travel, Foreign Exchange, Travellers Cheques,Travel Insurance, More benefits, More rewards, Cardmember Benefits, Travel, Business, Australia,American Express Australia, Log In, Secure Log In, Rewards, Logged in | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 0.5079 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 217,287 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Homepage links | Approximately 230 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 4 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 87.7KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 72.247.226.132. | The location of the server is in Phoenix, Arizona, United States. The hosting service is provided by a known, trustworthy company. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Similar websites | switchfly.com membershiprewards.com.au americanexpress.ca amexmore.com.au americanexpress.co.uk |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as americanexpress.com.au. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 6:47 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.0 301 Moved Permanently Location: http://www.americanexpress.com/australia/ Server: BigIP Connection: close Content-Length: 0 HTTP/1.0 301 Moved Permanently Server: IBM_HTTP_Server Location: https://www.americanexpress.com/australia/ Vary: Accept-Encoding Content-Encoding: gzip Content-Length: 207 Content-Type: text/html; charset=iso-8859-1 X-Frame-Options: SAMEORIGIN Date: Mon, 23 May 2016 19:17:09 GMT Connection: close HTTP/1.0 200 OK Server: IBM_HTTP_Server X-Frame-Options: SAMEORIGIN Content-Type: text/html X-Akamai-Transformed: 9 16596 0 pmb=mRUM,1 Date: Mon, 23 May 2016 19:17:09 GMT Connection: close |
WHOIS entry |
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Domain Name: americanexpress.com.au Last Modified: 25-Jun-2014 14:17:29 UTC Status: ok Registrar Name: Corporation Service Company (Australia) Pty Ltd Registrant: American Express International Inc Registrant ID: OTHER 000 618 208 Eligibility Type: Other Registrant Contact ID: MACC1085 Registrant Contact Name: ccTLD Manager Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: CSC_12014B3858 Tech Contact Name: DNS Manager Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns7-65.akam.net Name Server: ns4-65.akam.net Name Server: ns5-65.akam.net Name Server: ns1-57.akam.net DNSSEC: unsigned |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for americanexpress.com.au:
Here is a list of some more reports for you to check. If you found this one on americanexpress.com.au useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for americanexpress.com.au domain name: