Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 7.611 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 405.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 316 images. Such an enormous amount of images on the homepage certainly impact load speed in a negative way. We can only hope all of these images are compressed as well as possible to minimize the damage to user experience and, potentially, ranking in search results.
• Our database tells us around 377 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims amberfashions.co.uk takes up 785,439 place globally, among all the indexed websites. We updated this information on 2014-04-29.
• Compare that to the best rank this website has taken 2014-03-01, which is 594,906.
• As far as we know, the worst position for amberfashions.co.uk was 962,916 (on 2014-04-07).
• The average Alexa rank for amberfashions.co.uk is 723,459 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 65.254.227.224.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Date: Thu, 29 Jun 2017 18:13:16 GMT
Content-Type: text/html; charset=UTF-8
Content-Length: 415110
Connection: keep-alive
Server: Apache/2
X-Powered-By: PHP/5.3.29
Set-Cookie: frontend=44ae45bed055c2c617cf1828b24c6d85; expires=Thu, 29-Jun-2017 19:13:11 GMT; path=/; domain=amberfashions.co.uk; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Age: 7

Domain name:
amberfashions.co.uk
Registrant:
Hamid ali Khurram
Registrant type:
Unknown
Registrant's address:
39 bradford road
Bolton
Lancashire
BL3 2HE
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 24-Jul-2013
Registrar:
GoDaddy.com, LLP. [Tag = GODADDY]
URL: http://uk.godaddy.com
Relevant dates:
Registered on: 21-Jul-2013
Expiry date:  21-Jul-2017
Last updated:  28-Aug-2015
Registration status:
Registered until expiry date.
Name servers:
ns1.fatcow.com
ns2.fatcow.com
WHOIS lookup made at 17:42:35 11-Apr-2017
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