Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

adidas.co.nz Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

adidas.co.nz Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 1.1762 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 3.3 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 1 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 4 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims adidas.co.nz takes up 184,253 place globally, among all the indexed websites. We updated this information on 2018-01-26.
• Compare that to the best rank this website has taken 2018-01-08, which is 138,494.
• The delta of this rank over the last three months is around -20717.
• As far as we know, the worst position for adidas.co.nz was 999,006 (on 2013-11-28).
• The average Alexa rank for adidas.co.nz is 430,767 at this time.
• It's worth to mention that in New Zealand, adidas.co.nz is in 655 place.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 104.94.109.44.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: Apache
ETag: "5c15763f2103aaf4193b1fbb07281be5:1487085362"
Last-Modified: Tue, 14 Feb 2017 15:16:02 GMT
Accept-Ranges: bytes
Content-Length: 3354
Content-Type: text/html
Date: Fri, 26 May 2017 06:33:05 GMT
Connection: keep-alive

version: 7.40
query_datetime: 2017-07-04T04:25:42+12:00
domain_name: adidas.co.nz
query_status: 200 Active
domain_dateregistered: 2002-09-03T08:03:15+12:00
domain_datebilleduntil: 2025-09-03T08:03:15+12:00
domain_datelastmodified: 2016-08-26T09:41:00+12:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: Instra Corporation (www.instra.com)
registrar_address1: GPO Box 988
registrar_city: Melbourne
registrar_province: Victoria
registrar_postalcode: 3001
registrar_country: AU (AUSTRALIA)
registrar_phone: +61 3 97831800
registrar_fax: +61 3 97836844
registrar_email: 
registrant_contact_name: adidas Services Ltd
registrant_contact_address1: 10/F, Citiplaza Four, 12 Taikoo Wan Road, Taikoo Shing Island
registrant_contact_city: Hong Kong
registrant_contact_province: Hong Kong
registrant_contact_postalcode: 000
registrant_contact_country: HK (HONG KONG)
registrant_contact_phone: +852 23 028663
registrant_contact_fax: +64  92597712
registrant_contact_email: 
admin_contact_name: adidas Services Ltd
admin_contact_address1: 10/F, Citiplaza Four, 12 Taikoo Wan Road, Taikoo Shing Island
admin_contact_city: Hong Kong
admin_contact_province: Hong Kong
admin_contact_postalcode: 000
admin_contact_country: HK (HONG KONG)
admin_contact_phone: +852 23 028663
admin_contact_email: 
technical_contact_name: adidas Services Ltd
technical_contact_address1: 10/F, Citiplaza Four, 12 Taikoo Wan Road, Taikoo Shing Island
technical_contact_city: Hong Kong
technical_contact_province: Hong Kong
technical_contact_postalcode: 000
technical_contact_country: HK (HONG KONG)
technical_contact_phone: +852 23 028663
technical_contact_email: 
ns_name_01: dns.noris.ch
ns_name_02: dns.noris.de
ns_name_03: dns.noris.net