Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

trade-it.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

Page speed overview

• It takes around 0.735 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 237.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 33 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 98 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims trade-it.co.uk takes up 922,873 place globally, among all the indexed websites. We updated this information on 2017-03-06.
• Compare that to the best rank this website has taken 2016-02-11, which is 89,187.
• The delta of this rank over the last three months is around -26960.
• As far as we know, the worst position for trade-it.co.uk was 922,873 (on 2017-03-06).
• The average Alexa rank for trade-it.co.uk is 214,516 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 108.162.206.234.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Thu, 21 Apr 2016 09:15:24 GMT
Content-Type: text/html
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d83f50a6835f4934f5a1420a5152a5aa31461230124; expires=Fri, 21-Apr-17 09:15:24 GMT; path=/; domain=.trade-it.co.uk; HttpOnly
Location: http://www.trade-it.co.uk/
Server: cloudflare-nginx
CF-RAY: 296fbb34b2f00679-LAX

HTTP/1.1 200 OK
Date: Thu, 21 Apr 2016 09:15:25 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=dd825611774c9db89f61c5968f0ac30311461230124; expires=Fri, 21-Apr-17 09:15:24 GMT; path=/; domain=.trade-it.co.uk; HttpOnly
Vary: Accept-Encoding
Set-Cookie: PHPSESSID=9iuii0pg86fmjn41jf0m5uhk35; path=/
Cache-Control: no-cache
Server: cloudflare-nginx
CF-RAY: 296fbb3741640364-LAX

Domain name:



 trade-it.co.uk


Registrant:



 Friday-Ad Ltd


Registrant type:



 UK Limited Company, (Company number: 2311783)


Registrant's address:



 Friday Ad Ltd



 London Road



 Sayers Common



 BN6 9HS



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 15-Jan-2015


Registrar:



 Friday-Ad Ltd t/a Friday Media Group Ltd [Tag = FRIDAY-AD]



 URL: http://www.friday-ad.co.uk


Relevant dates:



 Registered on: 19-Oct-1998



 Expiry date:
19-Oct-2016



 Last updated:
11-Feb-2016


Registration status:



 Registered until expiry date.


Name servers:



 elsa.ns.cloudflare.com



 norm.ns.cloudflare.com


WHOIS lookup made at 10:15:34 21-Apr-2016
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