Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.6597 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 41.5 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 14 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 68 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 64,943,675 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 311,819 place globally. This rating was last checked on 2014-10-14.
• The best Quantcast rank of 311,819 was achieved on 2014-10-14.
• As far as we know, the worst position for sullivanhardware.com was 704,550 (on 2013-12-19).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.227.38.32.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Sat, 05 Aug 2017 02:53:48 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 14
X-Sorting-Hat-PodId-Cached: 0
X-Sorting-Hat-ShopId: 4130361
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 0
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 14
X-Sorting-Hat-PodId-Cached: 0
X-Sorting-Hat-ShopId: 4130361
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 0
Vary: Accept-Encoding
X-ShopId: 4130361
X-ShardId: 14
Content-Language: en
Strict-Transport-Security: max-age=7776000
ETag: cacheable:4a6cc2d876ed813ae1ec3e6c3e9a92b5
X-Alternate-Cache-Key: cacheable:7be2fc1bff4340523d16c1672b6e8366
X-Cache: hit, server
Set-Cookie: secure_customer_sig=; path=/; expires=Wed, 05 Aug 2037 02:53:48 -0000; secure; HttpOnly
Content-Security-Policy: block-all-mixed-content; upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=6682fc26-4ee3-4d59-b073-c365922b38fd
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=6682fc26-4ee3-4d59-b073-c365922b38fd
P3P: CP="NOI DSP COR NID ADMa OPTa OUR NOR"
X-Dc: ash,chi2
X-Content-Type-Options: nosniff
X-Request-ID: 6682fc26-4ee3-4d59-b073-c365922b38fd
Set-Cookie: _landing_page=%2F; Expires=Sat, 19-Aug-17 02:53:48 GMT; Path=/; HttpOnly
Set-Cookie: _orig_referrer=; Expires=Sat, 19-Aug-17 02:53:48 GMT; Path=/; HttpOnly
Set-Cookie: cart_sig=; path=/; expires=Sat, 19 Aug 2017 02:53:48 -0000; HttpOnly
X-Content-Type-Options: nosniff