Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.22 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 26.1 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 1 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 20 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims phoenixfireplaceshop.co.uk takes up 950,362 place globally, among all the indexed websites. We updated this information on 2015-12-27.
• Compare that to the best rank this website has taken 2015-11-23, which is 545,986.
• As far as we know, the worst position for phoenixfireplaceshop.co.uk was 994,978 (on 2015-10-13).
• The average Alexa rank for phoenixfireplaceshop.co.uk is 749,436 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 35.197.248.165.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Wed, 03 Jan 2018 23:27:04 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Keep-Alive: timeout=20
Link: <http://www.phoenixfireplaceshop.co.uk/wp-json/>; rel="https://api.w.org/"
Link: <http://www.phoenixfireplaceshop.co.uk/?p=766>; rel=shortlink
X-Cacheable: SHORT
Vary: Accept-Encoding,Cookie
Cache-Control: max-age=600, must-revalidate
X-Cache: MISS
X-Pass-Why: 
X-Cache-Group: normal
X-Type: default

Domain name:
phoenixfireplaceshop.co.uk
Registrant:
Phoenix Fireplace Shop
Registrant type:
UK Limited Company, (Company number: 1603482894)
Registrant's address:
76A catton grove road
Norwich
NFK
NR3 3AA
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 02-Apr-2014
Registrar:
1 & 1 Internet SE [Tag = 1AND1]
URL: https://www.1and1.co.uk
Relevant dates:
Registered on: 02-Apr-2014
Expiry date:  02-Apr-2018
Last updated:  01-Apr-2016
Registration status:
Registered until expiry date.
Name servers:
ns-uk.1and1-dns.biz
ns-uk.1and1-dns.co.uk
ns-uk.1and1-dns.com
ns-uk.1and1-dns.org
WHOIS lookup made at 08:02:00 24-May-2017
--
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Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
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