Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 1.2755 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 77.2 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 8 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 37 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims penguin.ca takes up 994,881 place globally, among all the indexed websites. We updated this information on 2014-09-21.
• Compare that to the best rank this website has taken 2014-01-02, which is 201,385.
• As far as we know, the worst position for penguin.ca was 994,881 (on 2014-09-21).
• The average Alexa rank for penguin.ca is 444,108 at this time.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 280,112,395 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 280,173 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 85,807 was achieved on 2014-07-14.
• As far as we know, the worst position for penguin.ca was 541,614 (on 2013-12-19).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 54.225.220.247.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Server: nginx
Date: Fri, 30 Jun 2017 21:51:05 GMT
Content-Type: text/html; charset=utf-8
X-Drupal-Cache: MISS
X-Content-Type-Options: nosniff
X-Frame-Options: SameOrigin
Content-Language: en
Link: <http://penguinrandomhouse.ca/sites/all/themes/de_html5/images/prhca_logo_rgb.jpg>; rel="image_src",<http://penguinrandomhouse.ca/>; rel="canonical",<http://penguinrandomhouse.ca/>; rel="shortlink",<http://penguinrandomhouse.ca/>; rel="publisher"
X-UA-Compatible: IE=Edge,chrome=1
Cache-Control: public, max-age=86400
Last-Modified: Fri, 30 Jun 2017 21:51:05 GMT
Expires: Sun, 19 Nov 1978 05:00:00 GMT
Vary: Cookie,Accept-Encoding
X-Request-ID: v-376fb862-5dde-11e7-b994-22000a91a994
X-AH-Environment: prod
X-Varnish: 593723882 591835047
Age: 813
Via: 1.1 varnish-v4
ETag: W/"1498859465-1"
X-Cache: HIT
X-Cache-Hits: 103
Accept-Ranges: bytes
Content-Length: 78964
Connection: keep-alive

Domain name:           penguin.ca
Domain status:         registered
Creation date:         2000/10/05
Expiry date:           2018/06/13
Updated date:          2016/05/30
DNSSEC:                Unsigned
Registrar:
Name:              CSC Corporate Domains (Canada) Company
Number:            2397937
Registrant:
Name:              Penguin Random House Canada
Administrative contact:
Name:              Peter White
Postal address:    1745 Broadway
New York NY 10019 United States
Phone:             +1.2127829000
Fax:               +1.2127822600
Email:             
Technical contact:
Name:              Peter White
Postal address:    1745 Broadway
New York NY 10019 United States
Phone:             +1.2127829000
Fax:               +1.2127822600
Email:             
Name servers:
dns1.randomhouse.com
dns2.randomhouse.com