Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

otto.at Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

otto.at Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 1.5825 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 39.8 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 18 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 48 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims otto.at takes up 986,040 place globally, among all the indexed websites. We updated this information on 2018-01-28.
• Compare that to the best rank this website has taken 2014-04-03, which is 381,756.
• The delta of this rank over the last three months is around -155832.
• As far as we know, the worst position for otto.at was 999,951 (on 2014-12-13).
• The average Alexa rank for otto.at is 742,870 at this time.
• It's worth to mention that in Austria, otto.at is in 17,315 place.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 193.41.201.161.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Content-Type: text/html; charset=UTF-8
Location: http://www.otto.at/
Server: Microsoft-IIS/8.0
X-Frame-Options: SAMEORIGIN
X-Powered-By: ASP.NET
Date: Sat, 04 Jun 2016 13:49:27 GMT
Content-Length: 142

HTTP/1.1 200 OK
Cache-Control: private, no-store, must-revalidate
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/8.0
Set-Cookie: CMSPreferredCulture=de-AT; expires=Sun, 04-Jun-2017 13:49:28 GMT; path=/; HttpOnly
Set-Cookie: ASP.NET_SessionId=t3k0acbadgfntpj4kxx1o3ti; path=/; HttpOnly
X-UA-Compatible: IE=9
X-AspNet-Version: 4.0.30319
X-Frame-Options: SAMEORIGIN
X-Powered-By: ASP.NET
Date: Sat, 04 Jun 2016 13:49:30 GMT
Content-Length: 39801

% Copyright (c)2016 by NIC.AT (1)



















% % Restricted rights. % % Except
for
agreed Internet
operational
purposes, no
part
of this % information
may
be reproduced,
stored
in
a
retrieval
system, or % transmitted, in
any
form
or by
any means,
electronic, mechanical, % recording, or otherwise, without prior
permission of NIC.AT on behalf % of itself and/or the copyright
holders.
Any use of this
material to % target advertising
or similar activities is explicitly
forbidden and % can be prosecuted. % % It is furthermore strictly forbidden to use the Whois-Database in such % a
way
that
jeopardizes or
could jeopardize
the
stability
of the % technical
systems of
NIC.AT
under any circumstances. In particular, % this includes
any misuse
of the
Whois-Database and
any
use of the % Whois-Database which disturbs its operation. % % Should the
user violate
these points,
NIC.AT reserves
the right to % deactivate
the
Whois-Database
 entirely
or
partly
for
the user. % Moreover,
the
user
shall be
held liable
for
any
and all
damage % arising from a violation of these points.
domain:



 otto.at registrant:

 DEOG7946147-NICAT admin-c:



IKG7554733-NICAT tech-c:



 IKG7554733-NICAT nserver:



ns1.it-knowledge.at nserver:



ns2.it-knowledge.at changed:



20130409 09:20:09 source:



 AT-DOM
personname:

 Sandra Mitter organization:
 Dr. Eugen OTTO GmbH street address: Riemergasse 8 postal code:

A-1010 city:




 Wien country:



Austria nic-hdl:



DEOG7946147-NICAT changed:



20110415 12:50:06 source:



 AT-DOM
personname:

 Ing. Michael Zenger organization:
 iT-Knowledge GmbH street address: Prinz Eugenstrasse 70 postal code:

A-1040 city:




 Wien country:



Austria nic-hdl:



IKG7554733-NICAT changed:



20111017 12:46:43 source:



 AT-DOM