Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 65. |
Website meta description | Vorgestellt wird die Baumarktkette, die in Europa zu den zahlenmäßig größten Heimwerkermärkten gehört. Der Franchiserahmen wird erläutert, Zahlen und Leitlinien werden genannt. [D-42929 Wermelskirchen] | The length of the meta description is 201 characters. Google recommends up to around 280-320 characters at the most. |
Website load speed | Approximately 0.877 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 8,820 | The website is very well known according to Alexa. Take that for what it's worth. |
Global rank by Quantcast | 313,111, after last update | Based on the gathered data, Quantcast does not consider this website to be popular. Take it for what it's worth. |
Homepage links | Approximately 486 | Such an amount of links on a homepage might raise a question or two. |
Pages linking back | We counted 947 | A good amount of backlinks to improve ranking, though there is always room for more. |
Size of page HTML | 139.4KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 192.229.233.184. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | World Deutsch Wirtschaft Geschäftsmöglichkeiten Franchise Franchisesysteme World Deutsch Zuhause Heimwerken Baumärkte |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | bauhaus.info baumax.at baywa.de globus-baumarkt.de hagebau.de hellweg.de hornbach.de obi-shop.com praktiker.de rp-online.de sparda-west.de t-online.de toom-baumarkt.de youtube.com |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as obi.de. Thus, they probably target the same audience and, likely, keywords. |
Commonly visited | bauhaus.info hornbach.de toom-baumarkt.de hagebau.de globus-baumarkt.de |
Frequent visitors of obi.de are also interested in these websites. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Approximate monthly visitors | 8.68M | Without taking the size of the target audience into account, we would say the website's not that popular. But, again, that is a somewhat superficial assessment - make your own conclusions. |
Traffic delta | -2.09% | The number of visitors has decreased compared to the month before. |
Average visit time | 00:03:52 | This is a good amount of time for visitors to spend on the website on average, great result! |
obi.de Visit Traffic Bounce Rate | 39.71% | Most visitors seem to stop their searches when on this website and find what they are looking for. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 35,199,254 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Date: Wed, 21 Jun 2017 17:02:00 GMT Etag: W/"228c3-RvqZRta0WQSISZWzeHgdAfPNwqM" Link: <//images.obi.de>; rel="dns-prefetch", <//images.obi.de>; rel="preconnect" Server: Apache Set-Cookie: i18next=de; Path=/ Set-Cookie: JSESSIONID=44F5FE1D8E75F80104BB3D218A80E0DA.APCPHYBOWS3; Path=/; Secure; HttpOnly Set-Cookie: obi_storeid=418; Expires=Thu, 21-Jun-2018 17:02:00 GMT; Path=/ Set-Cookie: storechanged=1; Path=/ Set-Cookie: Obi_PrudsysID=sid%3Da000c2f11f06aa35caf9f11292b3b910%7Cuid%3Da000c2f11f06aa35caf9f11292b3b910; Expires=Fri, 21-Jun-2019 17:02:00 GMT; Path=/ Set-Cookie: lastVisitedPages=%7B%22history%22%3A%5B%22%2F%22%5D%2C%22session%22%3A%2244F5FE1D8E75F80104BB3D218A80E0DA.APCPHYBOWS3%22%7D; Max-Age=15552000; Path=/; Expires=Mon, 18 Dec 2017 17:02:00 GMT Set-Cookie: device=desktop; Max-Age=86400; Path=/; Expires=Thu, 22 Jun 2017 17:02:00 GMT Set-Cookie: device_backend=desktop; Max-Age=86400; Path=/; Expires=Thu, 22 Jun 2017 17:02:00 GMT Strict-Transport-Security: max-age=31556926 Vary: Accept-Encoding,User-Agent X-Content-Type-Options: nosniff X-XSS-Protection: 1; mode=block Content-Length: 141507 |
WHOIS entry |
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Domain: obi.de Nserver: dns01.pironet-ndh.com Nserver: dns02.pironet-ndh.com Nserver: dns03.pironet-ndh.com Status: connect Changed: 2014-11-05T13:17:05+01:00 [Tech-C] Type: ROLE Name: PIRONET NDH Domainregistrations Address: Von-der-Wettern-Strasse 27 PostalCode: 51149 City: Koeln CountryCode: DE Phone: +49.22039353030 Fax: +49.22039353090 Email: Changed: 2014-01-13T14:18:05+01:00 [Zone-C] Type: ROLE Name: PIRONET NDH Domainregistrations Address: Von-der-Wettern-Strasse 27 PostalCode: 51149 City: Koeln CountryCode: DE Phone: +49.22039353030 Fax: +49.22039353090 Email: Changed: 2014-01-13T14:18:05+01:00 |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for obi.de:
Here is a list of some more reports for you to check. If you found this one on obi.de useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for obi.de domain name: