Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

mastercard.co.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

mastercard.co.uk Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 1.1662 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 65.8 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 27 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 63 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims mastercard.co.uk takes up 358,984 place globally, among all the indexed websites. We updated this information on 2018-01-27.
• Compare that to the best rank this website has taken 2013-11-28, which is 192,318.
• The delta of this rank over the last three months is around -27246.
• As far as we know, the worst position for mastercard.co.uk was 629,848 (on 2014-08-20).
• The average Alexa rank for mastercard.co.uk is 347,248 at this time.
• It's worth to mention that in United Kingdom, mastercard.co.uk is in 19,299 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 373,882,427 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 798,461 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 113,598 was achieved on 2014-06-16.
• As far as we know, the worst position for mastercard.co.uk was 974,991 (on 2014-08-07).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.216.11.50.
• Website is hosted on a server that is located in O'fallon, which is in Missouri, United States. The zip is 63368.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Sun, 15 May 2016 17:32:13 GMT
Server: Apache
Location: http://www.mastercard.co.uk/
Content-Length: 236
Content-Type: text/html; charset=iso-8859-1
Set-Cookie: NSC_xxx.nbtufsdbse.vt-iuuq=ffffffff099eeb0c45525d5f4f58455e445a4a423660;expires=Sun, 15-May-2016 18:02:13 GMT;path=/;httponly

HTTP/1.1 200 OK
Server: Apache
Content-Type: text/html
Cache-Control: private
X-Akamai-Transformed: 9 18120 0 pmb=mRUM,1
Date: Sun, 15 May 2016 17:32:13 GMT
Transfer-Encoding:
chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: NSC_xxx.nbtufsdbse.vt-iuuq=ffffffff099eeb0c45525d5f4f58455e445a4a423660;expires=Sun, 15-May-2016 18:02:13 GMT;path=/;httponly

Domain name:



 mastercard.co.uk


Registrant:



 MasterCard International Inc.


Registrant type:



 Unknown


Registrant's address:



 2200 MasterCard Blvd



 O Fallon



 MO



 63366



 United States


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 13-Jan-2016


Registrar:



 Markmonitor Inc. t/a MarkMonitor Inc. [Tag = MARKMONITOR]



 URL: http://www.markmonitor.com


Relevant dates:



 Registered on: before Aug-1996



 Expiry date:
07-Jun-2017



 Last updated:
13-Jan-2016


Registration status:



 Registered until expiry date.


Name servers:



 dns1.mastercard.com



 dns2.mastercard.com


WHOIS lookup made at 18:32:22 15-May-2016
--
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You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time.