Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
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Site title (meta) | Kogan.com | Australia\'s Premier Shopping Destination | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 58. |
Website meta description | Kogan.com is Australia\'s premier online shopping destination, offering the best prices on TVs, Phones, Tablets, Computers, Audio, Homewares, Appliances, Fitness, Fashion, Beauty, Toys, Tools and more! | The length of the meta description is 206 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | led, lcd, led tv, lcd tv, led tvs, ipad, iphone, ipads, iphones, buy, cheap, electronics, computers, tools, hardware, housewares, homeware, sporting, fitness, beauty, personal care, toiletries, modem, routers, home theatre, Apple, Samsung, Canon, Nikon | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 3.7913 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 997,547 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Homepage links | Approximately 232 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 65 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 342.8KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 23.212.21.250. | The location of the server is in San Antonio, Texas, United States. The hosting service is provided by a known, trustworthy company. |
The basic overview not enough? Let's dive deeper.
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 301 Moved Permanently Server: nginx/1.2.7 Date: Tue, 13 Sep 2016 13:12:58 GMT Content-Type: text/html Content-Length: 184 Connection: keep-alive Location: http://www.kogan.com.au/ HTTP/1.1 301 MOVED PERMANENTLY Content-Type: text/html; charset=utf-8 Date: Tue, 13 Sep 2016 13:12:59 GMT Location: http://www.kogan.com/au/ Server: nginx/1.4.6 (Ubuntu) X-Frame-Options: SAMEORIGIN Content-Length: 0 Connection: keep-alive HTTP/1.1 301 Moved Permanently Server: AkamaiGHost Content-Length: 0 Location: https://www.kogan.com/au/ Date: Tue, 13 Sep 2016 13:12:59 GMT Connection: keep-alive HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Server: nginx/1.4.6 (Ubuntu) X-Frame-Options: SAMEORIGIN Date: Tue, 13 Sep 2016 13:12:59 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding |
WHOIS entry |
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Domain Name: kogan.com.au Last Modified: 20-Jan-2015 01:29:53 UTC Status: ok Registrar Name: AussieHQ Pty Ltd Registrant: KOGAN TECHNOLOGIES PTY. LTD. Registrant ID: ACN 125684184 Eligibility Type: Company Registrant Contact ID: AHQ198DAFV8LS Registrant Contact Name: Kogan IT Department Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: AHQ198DAFV8LS Tech Contact Name: Kogan IT Department Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.p19.dynect.net Name Server: ns2.p19.dynect.net Name Server: ns3.p19.dynect.net Name Server: ns4.p19.dynect.net DNSSEC: unsigned |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for kogan.com.au:
Here is a list of some more reports for you to check. If you found this one on kogan.com.au useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for kogan.com.au domain name: