Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

iwm.org.uk Data In-Depth

A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?

iwm.org.uk Traffic Statistics

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.

Page speed overview

• It takes around 0.2517 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 55.4 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 16 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 44 server requests are made before the homepage is loaded completely. This is a pleasingly low number of server requests and adds to the improvement of website load speed.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims iwm.org.uk takes up 83,717 place globally, among all the indexed websites. We updated this information on 2018-02-04.
• Compare that to the best rank this website has taken 2017-06-08, which is 41,637.
• The delta of this rank over the last three months is around 16180.
• As far as we know, the worst position for iwm.org.uk was 206,276 (on 2013-12-17).
• The average Alexa rank for iwm.org.uk is 77,914 at this time.
• It's worth to mention that in United Kingdom, iwm.org.uk is in 5,686 place.

QUANTCAST rating in detail

QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 138,519,378 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.

• As reported by Quantcast, the website takes up 70,270 place globally. This rating was last checked on 2015-02-05.
• The best Quantcast rank of 23,527 was achieved on 2014-09-17.
• As far as we know, the worst position for iwm.org.uk was 596,889 (on 2014-11-14).

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 134.213.79.96.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 301 Moved Permanently
Server: Apache
Location: http://www.iwm.org.uk/
Cache-Control: max-age=300
Expires: Sat, 16 Apr 2016 15:09:04 GMT
Content-Type: text/html; charset=iso-8859-1
Content-Length: 230
Accept-Ranges: bytes
Date: Sat, 16 Apr 2016 15:04:07 GMT
X-Varnish: 103028615 103028586
Age: 3
Via: 1.1 varnish
Connection: keep-alive
X-Varnish-Cache: HIT

HTTP/1.1 200 OK
Server: Apache
X-Powered-By: PHP/5.5.9-1ubuntu4.14
X-Drupal-Cache: MISS
Expires: Sun, 19 Nov 1978 05:00:00 GMT
Cache-Control: public, max-age=2700
X-Content-Type-Options: nosniff
Content-Language: en
X-UA-Compatible: IE=edge,chrome=IE7
Link: <http://www.iwm.org.uk/>; rel="shortlink",<http://www.iwm.org.uk/>; rel="canonical"
X-Generator: Drupal 7 (http://drupal.org)
Etag: "1460817495-1"
Last-Modified: Sat, 16 Apr 2016 14:38:15 GMT
Vary: Cookie,Accept-Encoding
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Date: Sat, 16 Apr 2016 15:04:08 GMT
X-Varnish: 103028618 103017103
Age: 1551
Via: 1.1 varnish
Connection: keep-alive
X-Varnish-Cache: HIT

Domain name:



 iwm.org.uk


Registrant:



 the Imperial War Museum


Registrant type:



 Unknown


Registrant's address:



 Web Manager



 Imperial War Museum



 Lambeth Road



 London



 SE1 6HZ



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 01-Apr-2015


Registrar:



 Namesco Limited [Tag = NAMESCO]



 URL: http://www.names.co.uk


Relevant dates:



 Registered on: 25-Jun-1997



 Expiry date:
25-Jun-2025



 Last updated:
26-Jun-2015


Registration status:



 Registered until expiry date.


Name servers:



 ns0.phase8.net



 ns1.phase8.net



 ns2.phase8.net


WHOIS lookup made at 16:04:10 16-Apr-2016
--
This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are:


Copyright Nominet UK 1996 - 2016.
You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time.