Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Site title (meta) | Farlows - Fly Fishing, Shooting & Country Clothing | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 50. |
Website meta description | The country enthusiast department store of choice, Farlows has been helping people enjoy rural pursuits for over 170 years. A Mecca for fly fishing enthusiasts for more than a century, Farlows royal warrant is testament to a reputation of distinction. But it’s not just a fishing heritage that keeps customers returning. Whatever your quarry or destination, Farlows has the gear and guidance to ensure you cast, catch, aim and shoot better. Whether it’s the latest fly fishing tackle, traditional shooting attire, performance footwear or essential lifestyle accessories, a successful country encounter always starts at Farlows. Farlows Pall Mall flagship store is the perfect place to prepare for a day in the field. Just minutes from bustling Piccadilly and a stone’s throw from the gentleman’s preserve of Jermyn Street, the shopping at Farlows is world-renowned. Firstly there’s the space. Over 6500 square foot devoted to all aspects of the countryside set over two floors of a majestic listed building. Then there’s the carefully selected merchandise; more than 7000 products from only the best labels grace the shop floor, and stock mirrors seasonal changes and sporting disciplines. Lastly, more than a century spent perfecting our art means Farlows knowledge is second to none. Our experienced staff are celebrated for their near-encyclopedic knowledge of all things fishing, shooting and generally ‘outdoorsy’. Whether you’re shopping for yourself or in need of gift solutions, the team at Farlows always has the answer. | The length of the meta description is 1529 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | Sportfish, Fly Fishing, Fly Rod, Fly Rods, Fly Reel, Fly Reels, Fishing Accessories, fly lines, fishing net, salmon fishing, trout fishing, saltwater fishing, fishing net, salmon nets, fly box, wooden fly box, fly fishing shop | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 0.1826 seconds | Website load speed is on a good level, great! But if an improvement can be made, it's always for the better. |
Rank by Alexa | 925,753 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Global rank by Quantcast | 967,369, after last update | Based on the gathered data, Quantcast does not consider this website to be popular. Take it for what it's worth. |
Homepage links | Approximately 564 | Such an amount of links on a homepage might raise a question or two. |
Pages linking back | We counted 136 | A good amount of backlinks to improve ranking, though there is always room for more. |
Size of page HTML | 132.3KB | This is a very good result, as search engines prioritize websites that are quick to load. |
Server data | Server seems to be online. IP adress for this domain is 104.25.11.8. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Shopping Clothing Casual Regional Europe United Kingdom Business and Economy Shopping Recreation and Sports Sports Country Sports |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | sportfish.co.uk johnnorris.co.uk williamevans.com williampowell.com fly-fishing-tackle.co.uk |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as farlows.co.uk. Thus, they probably target the same audience and, likely, keywords. |
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 2:10 | Visitors spend a decent amount of time reading the website. |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
QUANTCAST is very similar to Alexa, though perhaps enjoys an overall better user opinion even if, by comparison, the data processing company's rank index is smaller. The main interest of QUANTCAST is real-time audience analysis, so again the rank is based on traffic. QUANTCAST gathers this data mainly for advertising purposes of other companies. We know that, so far, QUANTCAST has ranked 116,407,826 websites, give or take a few. With all of this said, Quantcast rank is not really any more useful than that of Alexa and most similar ranking systems. Few of them, if any, take context into account and rate websites purely on traffic numbers (guesstimated, in so many cases). It's by far not the most accurate representation of a website's worth.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
---|
HTTP/1.1 200 OK Date: Sun, 18 Jun 2017 06:08:29 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=dcfa33b6e298e679632797d999576743c1497766109; expires=Mon, 18-Jun-18 06:08:29 GMT; path=/; domain=.farlows.co.uk; HttpOnly Vary: Accept-Encoding X-Powered-By: PHP/5.5.9-1ubuntu4.21 Set-Cookie: CACHED_FRONT_FORM_KEY=Y5Bm3WjDJVjhEISu; path=/ X-Frame-Options: SAMEORIGIN P3p: CP="CAO PSA OUR" Server: cloudflare-nginx CF-RAY: 370c130a448415d1-FRA |
WHOIS entry |
---|
Domain name: farlows.co.uk Registrant: Farlows Limited Registrant type: UK Limited Company, (Company number: 3549429) Registrant's address: c/o Farlows 9 Pall Mall London London SW1Y 5NP United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 05-Jan-2016 Registrar: Fasthosts Internet Ltd [Tag = LIVEDOMAINS] URL: http://www.fasthosts.co.uk Relevant dates: Registered on: before Aug-1996 Expiry date: 30-Aug-2018 Last updated: 30-Dec-2015 Registration status: Registered until expiry date. Name servers: dina.ns.cloudflare.com hugh.ns.cloudflare.com WHOIS lookup made at 13:11:41 13-May-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for farlows.co.uk:
Here is a list of some more reports for you to check. If you found this one on farlows.co.uk useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for farlows.co.uk domain name: