Perhaps the most relevant statistics data that we could gather is presented here:
Data type/Website parameter | Status or value | Our findings |
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Site title (meta) | Brother at your side | Sticking to between 50-60 characters for meta title length is a good idea. The length of this website's meta title is 20. |
Website meta description | This website displays a comprehensive list of Brother branded products and services available within New Zealand from Brother International (NZ) Limited. | The length of the meta description is 153 characters. Google recommends up to around 280-320 characters at the most. |
Metadata keywords | Scanner, mobile scanner, desktop scanner, mono laser, GS2510, GS2700, GS2710, Brother, brother, MFC, Multi-Functions Center, printer, facsimile, fax, sewing, sewing machine, brother sewing machine, embroidery, stamp, stampcreator, p-touch, labeling, machine tool, typewriter, word processor, IR, investor, environment, procurement, Brother Industries,Ltd, laser printer, brother.co.nz, brother multifunction centre, inkjet printer, brother printer, brother MFC, digital printer, brother fax, multifunction printer, fax machine, label maker, label printer, printer cartridges, ink cartridges, printer consumables, photocopier, digital copier, T-Shirt Printer, Garment Printer, Fabric Printer, MFC8360DN, DCPJ140W, ADS2100, Brother New Zealand, QL, cashback, promotion, trade, electrical, HL2130, HL2240D, HL2250D, HL2270DW, HL5440D, HL5450DN, HL5470DW, HL3150CDN, HL3170CDW, HL4150CDN, HL4570CDW, DCJP140W, DCPJ152W, MFCJ430W, MFCJ470DW, MFCJ625DW, MFCJ870DW, DCPJ4110DW, MFCJ4510DW, MFCJ4710DW, MFCJ6510DW, MFCJ6910DW, MFCJ6520DW, MFCJ6920DW, DCP7055, DCP7065DN, MFC7360N, MFC7860DW, MFC8220, MFC8510DN, MFC8910DW, MFC9140CDN, MFC9340CDW, MFC9460CDN, MFC9970CDW, FAX2840, FAX1030e, FAX878, FAX837MCS, PTH105, PT90, PT1290, PT2030, PT2730, PT9700, PT7100, PT7600, QL500W, QL700, QL720NW, QL650TD, QL1050, Turbo Boost, CarboNZero, Energy Star, Genuine Consumables, Brother Earth, Relay for Life, WRC, Rally, Creative Centre, JS1410, NV400, V-series, Brother accessories, Brother consumables, Colour Laser, LED Colour Laser,Mono Laser Printer, Mono Laser, Inkjet, Inkjet all-in-one, Multifunction, all-in-one, Home sewing machine, Quilting machine, Innovis, Brother Innovis, iPrint&scan, Brother’s Apps | Oh. It's unexpected, to put it mildly, to see meta keywords still being used. After all, they are no longer a ranking factor and associate with spam more than anything else. |
Website load speed | Approximately 3.0045 seconds | It takes too long to load the website – we would suggest the webmaster to look into it. |
Rank by Alexa | 690,161 | We are not fans of the Alexa rank, but if we base our assumptions on it, the website is not that popular. |
Homepage links | Approximately 104 | A good amount of links and nothing to worry about. |
Pages linking back | We counted 118 | Such a low amount of backlinks is insufficient and either shows the website is of low quality, or does not reach a wide audience. |
Size of page HTML | 38.2KB | If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying. |
Server data | Server seems to be online. IP adress for this domain is 202.36.230.187. | Due to lack of data, we can't provide a meaningful insight. |
The basic overview not enough? Let's dive deeper.
A website is not just Quantcast ranks and meta information. There is a whole lot more to it. Let's give it a proper look now, shall we?
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Categories of the website | Regional Oceania New Zealand Business and Economy Computers and Internet Hardware |
These are not only the possible categories the website falls into, but also areas of interest of the main target audience. |
Similar websites | brother.com.au brother.co.uk brother.ie brother.nl brother.com.sg |
While we can't speak with a hundred percent certainty, these website seem to fall into the same category as brother.co.nz. Thus, they probably target the same audience and, likely, keywords. |
Website safety is a key factor that should not be underestimated. After all, our computers and personal information stored on them are not as secure as one might think - the recent flaws found in microprocessors only confirm this. There is more than one source for finding out if a website is safe to visit or not, some more dependable than others. In this section we'll try to cover all the bases, if at all possible.
The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Let's start with some telling numbers and then break it all down.
Data type/Website parameter | Status or value | Our findings |
---|---|---|
Average visit time | 3:18 | This is a good amount of time for visitors to spend on the website on average, great result! |
Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.
What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.
If you need more raw data, here's what we managed to gather:
Header information |
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HTTP/1.1 200 OK Cache-Control: no-cache, no-store, must-revalidate Pragma: no-cache Content-Type: text/html; charset=utf-8 Expires: -1 Server: Microsoft-IIS/7.0 X-AspNet-Version: 4.0.30319 Set-Cookie: KS8sd8DwqOasB21C=3513c6ad-24a3-409e-92de-e2ca3fcc881c; path=/ X-Powered-By: ASP.NET Date: Sun, 18 Jun 2017 02:25:33 GMT Content-Length: 39033 |
WHOIS entry |
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version: 7.40 query_datetime: 2017-07-05T12:52:58+12:00 domain_name: brother.co.nz query_status: 200 Active domain_dateregistered: 1997-10-29T00:00:00+13:00 domain_datebilleduntil: 2019-10-29T00:00:00+13:00 domain_datelastmodified: 2015-07-23T12:58:03+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: registrant_contact_name: Brother International (NZ) Ltd registrant_contact_address1: PO Box 248 registrant_contact_address2: Seventh Avenue registrant_contact_city: Tauranga registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 7 5435600 registrant_contact_fax: +64 4 5435605 registrant_contact_email: admin_contact_name: James Adamson admin_contact_address1: PO Box 248 admin_contact_address2: Seventh Avenue admin_contact_city: Tauranga admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 7 5435600 admin_contact_fax: +64 4 5435605 admin_contact_email: technical_contact_name: ICT Team technical_contact_address1: PO Box 248, Seventh Avenue technical_contact_address2: Auckland technical_contact_city: Tauranga 3140 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 7 5435600 technical_contact_email: ns_name_01: ns1.exchange.co.nz ns_name_02: ns2.exchange.co.nz |
Typos are not uncommon, not even with website addresses. More than that, the more popular the website, the more typos there tend to happen. We have gathered and generated the following list of most frequently encountered mistypes for brother.co.nz:
Here is a list of some more reports for you to check. If you found this one on brother.co.nz useful, the following list will be of interest to you, too:
This list contains 370 top level domain variantions for brother.co.nz domain name: