Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 0.5543 seconds for the homepage to fully load. This is a very good result, as search engines prioritize websites that are quick to load.
• It's worth to note the HTML of the page is around 72.3 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 3 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 71 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims blackanddecker.co.nz takes up 890,829 place globally, among all the indexed websites. We updated this information on 2014-12-11.
• Compare that to the best rank this website has taken 2014-12-02, which is 659,869.
• As far as we know, the worst position for blackanddecker.co.nz was 932,539 (on 2014-11-18).
• The average Alexa rank for blackanddecker.co.nz is 755,897 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.43.123.55.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
Cache-Control: private,public
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/8.5
X-ServerId: MYL-03
X-AspNetMvc-Version: 5.2
X-AspNet-Version: 4.0.30319
Content-Length: 73400
Date: Fri, 15 Sep 2017 11:02:18 GMT
Connection: keep-alive
Set-Cookie: ASP.NET_SessionId=b5aw1z1n5ekqjmz2e4j4ohaq; path=/; HttpOnly
Set-Cookie: ASP.NET_SessionId=b5aw1z1n5ekqjmz2e4j4ohaq; path=/; HttpOnly
Set-Cookie: SC_ANALYTICS_GLOBAL_COOKIE_blackanddeckernz=e9aa0a93b9f441aca43f81cc35f98138; expires=Wed, 15-Sep-2027 11:02:17 GMT; path=/; HttpOnly
Set-Cookie: SC_ANALYTICS_SESSION_COOKIE_blackanddeckernz=5E03D061620E402A870A3949E7F6E47B|1|b5aw1z1n5ekqjmz2e4j4ohaq; path=/; HttpOnly
Set-Cookie: bdkeanz_cookiepolicybanner=bdkeanz_cookiepolicybanner=True; path=/

version: 8.0
query_datetime: 2017-09-15T22:50:32+12:00
domain_name: blackanddecker.co.nz
query_status: 200 Active
domain_dateregistered: 1998-08-07T00:00:00+12:00
domain_datebilleduntil: 2019-01-07T00:00:00+13:00
domain_datelastmodified: 2017-03-04T01:11:01+13:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: MarkMonitor
registrar_address1: 3540 East Longwing Lane, Suite 300
registrar_city: Meridian,
registrar_province: Idaho
registrar_postalcode: 83646
registrar_country: US (UNITED STATES)
registrar_phone: +1 208 3895740
registrar_fax: +1 208 3895771
registrar_email: 
registrant_contact_name: Black & Decker
registrant_contact_address1: 701 E. Joppa
registrant_contact_city: Towson
registrant_contact_province: MD
registrant_contact_postalcode: 21286
registrant_contact_country: US (UNITED STATES)
registrant_contact_phone: +1 4107162779
registrant_contact_email: domain.
admin_contact_name: Black & Decker
admin_contact_address1: 701 E. Joppa
admin_contact_city: Towson
admin_contact_province: MD
admin_contact_postalcode: 21286
admin_contact_country: US (UNITED STATES)
admin_contact_phone: +1 4107162779
admin_contact_email: domain.
technical_contact_name: Black & Decker
technical_contact_address1: 701 E. Joppa
technical_contact_city: Towson
technical_contact_province: MD
technical_contact_postalcode: 21286
technical_contact_country: US (UNITED STATES)
technical_contact_phone: +1 4107162779
technical_contact_email: domain.
ns_name_01: a8-66.akam.net
ns_name_02: a9-67.akam.net
ns_name_03: a18-67.akam.net
ns_name_04: a5-64.akam.net
ns_name_05: a6-65.akam.net
ns_name_06: a1-218.akam.net