Website SEO Analysis
In-Depth

Detailed Website Analysis

The basic overview not enough? Let's dive deeper.

Page speed overview

• It takes around 3.4881 seconds for the homepage to fully load. If it were up to us, we'd urge the webmaster to improve. The result isn't very good, you see. Just saying.
• It's worth to note the HTML of the page is around 58.6 kilobytes in size. A good result that should not impact load speed in any negative way.
• Judging by tags, the homepage contains at least 37 images. A great amount! Not too many, at least. Images should not impact page load speed negatively.
• Our database tells us around 127 server requests are made before the homepage is loaded completely. Wow, that's a lot. Certainly, so many server requests contribute to slower page load times.

Alexa rank up close and personal

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. Having said all that, Alexa rank should be taken with a grain of salt. Or a massive bucketload. In other words, we think it to be greatly overrated, as it never takes into account how popular a website is within its niche.

• Alexa claims aurium.com.au takes up 965,387 place globally, among all the indexed websites. We updated this information on 2017-10-21.
• Compare that to the best rank this website has taken 2015-01-08, which is 155,994.
• The delta of this rank over the last three months is around 745459.
• As far as we know, the worst position for aurium.com.au was 999,382 (on 2017-01-09).
• The average Alexa rank for aurium.com.au is 513,346 at this time.

Host Server In-Depth

What is a server? It's basically a physical storage device (one that, sometimes, makes up several virtual servers for the cheaper shared hosting) that holds all the files and databases associated with a specific website or websites. Obviously, it's a touch more complicated than that (servers also have processors), but the essence is quite simple - your browser contacts the server, which then sends all the neccessary information and files to your computer. Each physical server has a unique IP address assigned to it, too, for easy recognition.

• The current IP address for this website's server is 23.227.38.64.
• Server seems to be online.

HTTP header and raw WHOIS entry

If you need more raw data, here's what we managed to gather:

HTTP/1.1 200 OK
X-Powered-By: PHP/5.4.44
Set-Cookie: frontend=961bac7bd998db8834352e8efa07e000; expires=Sun, 22-May-2016 23:58:42 GMT; path=/; domain=aurium.com.au; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Content-Type: text/html; charset=UTF-8
X-Frame-Options: SAMEORIGIN
Transfer-Encoding: chunked
Date: Sun, 22 May 2016 22:58:43 GMT
Accept-Ranges: bytes
Server: LiteSpeed
Connection: close

Domain Name:









 aurium.com.au Last Modified:








 31-Jan-2016 12:39:13 UTC Status:












ok Registrar Name:








Web Address Registration
Registrant:










LAM, MELISSA Registrant ID:








 ABN 79560121908 Eligibility Type:







Sole Trader
Registrant Contact ID:




 R-014974291-SN Registrant Contact Name:



 Melissa Lam Registrant Contact Email:



Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:







 C-000891683-SN Tech Contact Name:






 Private Tech Tech Contact Email:






Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:









 ns1.netvirtue.com.au Name Server IP:








103.18.110.254 Name Server IP:








2407:e700:3:6:0:0:0:1 Name Server:









 ns2.netvirtue.com.au Name Server IP:








103.18.108.30 Name Server IP:








2407:e700:2:14:0:0:0:1 Name Server:









 ns3.netvirtue.com.au Name Server IP:








2600:3c00:0:0:f03c:91ff:fedf:4ad2 Name Server IP:








96.126.127.52 DNSSEC:












unsigned